V&A - Alice In Wonderland

Brief: To sit alongside the V&A Alice Exhibition. Create a large scope of Images/Film to elevate the retail side of the exhibition to be used in store/online.

This project involved Stills, Animation and Film, both in the studio and on location at the V&A Museum. A great project to be asked to work on. Firstly shooting all the retail products in the studio, then creating animations from this to be used on social, both 15 seconds and a longer 30 second animation displaying most of the product available in an ‘Alice World’ that we created.

On location 2 weeks later we shot the short film within the V&A museum and courtyard. A set was built for the Mad Hatters Tea Party and the storyboard was written where Alice enters the museum through the reception and discovers the Hare and Mad Hatter having afternoon tea being watchfully looked over by the Queen. See the video below for the full version.

This project began with a sketch and a mood board, a few online meetings later and we have finalised the idea, curated the product, organised the team for the film and agreed the budget.