V&A
The Museums Latest Exhibition - Fashioning Masculinities
Featuring Still Life / Fashion / Stop-Frame and Video...
Featuring Still Life / Fashion / Stop-Frame and Video...
The Brief:
To Create Content to run alongside the museums Fashioning Masculinities Exhibition. To fit with the exhibition colour-way and theme, using stills, animation and video to run over the duration of the show.
On Brand.
Creating images for retail following the style of the original shoot:
“The project will feel like an editorial extension to the hero/promo images to the exhibition. They will use the three dominant colour-ways Red, Green and Blue adding in the secondary complimentary colour and third where necessary to support the colour block feel of the images…
…they will contain shadow and strength, however this can only be influenced from the hero images as retail will need to sell products based on detail too…”
The image shows how the hero image also fits within the editorial/retail story created.
Below: Initial Treatment and Sketches to get the conversation started about how the project might work. After this was agreed then the stylist put together looks to compliment the model, colour-way and product for each shot.
Fashion/Lifestyle Shoot BTS
A Selection of Images From the Still Life and Fashion Shoot
